8 General Motors Brands: 1 Or Maybe Two Too Many?
Lots of folks are speculating about GM’s future. Should you take all of the press reports at heart, you would believe that Common Motors is on life support. Rather frankly, the opposite is true especially once you take a look at the global picture. In 2005, “the General” sold much more than 9 million cars worldwide, the 1st time the automaker reached that figure because 1978. Yes, U.S. auto sales are down and some are calling for GM to lower its numerous brands, currently numbering 8. Who need to GM let go? Or, must Standard Motors stick with the game plan and maintain all 8 manufacturers?
For that record, GM’s 8 models are: Cadillac, Buick, Pontiac, Chevrolet, Saturn, GMC, Hummer, and Saab. You could take Saab out of that pack as the Swedish automaker (despite the fact that fully owned by GM) builds couple of cars in North America. Still, GM includes Saab in its marketing schema so we’ll maintain them in for argument’s sake.
Clearly, Cadillac is GM’s luxury division; Chevrolet is it is spending budget or “All American” division; even though GMC is the truck division. Beyond that, there exists much muddling of divisions, but Buick can be a maker of “near luxury” vehicles (Cadillac lite) while Hummer is GM’s specialty truck division. The Saab line can be a bit confusing as it the moment was a accurate European division. Now, the make is chiefly featuring rebadged GM and Subaru vehicles with small original models to show for it. Finally, Pontiac and Saturn duplicate a lot of what the other divisions do, even though the Saturn mystique of “no haggle pricing” gives the make a specified aura to it. That leaves Pontiac.
Pontiac, like the recently killed off Oldsmobile title, is possibly 1 in the most vulnerable of the genuine “American” makes. Saturn will survive because its dealer network is tops and consumer satisfaction ranks up there with Lexus.
Ultimately, the Saab brand will most likely die initial. Outside with the U.S., particularly in Europe, Opel is often a identified name and an crucial GM make. Word has it that some of Saab’s production will shift to Germany and specified rebadged Opels will begin to sport the Saab identify. Let’s just say after that occurs, there’s little reason to continue making Saabs. Let the Saab identify die with dignity. Why spoil it by selling rebadged Opels as Saabs?
Personally, I feel GM ought to leave well adequate alone with its remaining American models. I wasn’t in favor of Oldsmobile’s demise and I am not in favor of killing off trusted makes. GM is retooling its operation as old designs are killed off and as new or revived models step in. Appear for that Chevy Camaro, Pontiac Firebird, Saturn Sky, as well as the Buick Enclave to support spark their respective divisions to renewed glory. Am I living a pipe dream? Maybe, but at least my imagination is going in a positive direction.
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