How to survive with General Motors
Stocks of new cars out of factory piling in Europe, Asia, and America is a clear sign of bursting economy now flattened like ocean’s surf. End users are more concerned about daily utilities than to look for new cars. There is not enough space with the dealers to accommodate and sell these new vehicles to the end users. Who is to blame for this turmoil, leaders or the mass communications which filled our daily lives with sweet dreams. It’s 6AM and my radio is tuned to early morning news with a cup of hot coffee in my dash coffee holder. Gas prices are lower than yesterday, it certainly brightens my working spirit. Today hopefully I will have chance to hear more good news, so I did not turn the channel to Old classics of Tina Turner. Oh not again, I can see that my manager’s face is tense and since I joined GM as client services manager the sales is not going up. It does not matter what i do but the customers are not falling for the glamour of big chevys. The majority is already shifted to small compacts either Made in Korea OR Made in Japan. I had this impression throughout my childhood that these tiny toys like corolla and sunny are made of paper and will be a bad choice. And later when I graduated from university and got a job with local car dealer, the competition with these paper toys became my worst nightmare. I was badly beaten in price, fuel efficiency and easy maintenance from these auto makers from across the ocean. Look here the old chevys from 1960′s have not realized that the glamour will not attract wise customers of today. in 2007 Toyota has produced more vehicles than any other auto maker. This is a fact that these compact luxurious cars are seen in every corner of the world. Even in Europe I had a chance to spend a warm Christmas on Cyprus island off the cost of Mediterranean. To my curiosity more than 60% of all autos were made in Japan. From a restaurant owner near the beach, I asked that what is wrong with the US autos. And he looked sharply towards me saying that the US made models are only for Americans. Hmmmm. I guess it has a lot of meanings, because I can also feel it but I can’t say it. So here we are ending with a most selling brand Prius, introduced 10 years before this industrial turmoil. And the electric vehicles are shortly coming in the market. Also, Hondo is vigorously competing by introducing fuel efficient Hybrids like insight. Honda has a much lower price tag of Japanese Yen 1,890,000 on the road. I just read a rotary engine run on hydrogen, also by a Japanese manufacturer Mazda which made an advance sale of these vehicles to Norway. The fuel is clean energy and Kingdom of Norway has realized the importance of clean environment. So after all it is not a major shift in US politics but this era will be a major shift in our living habits and the way we use combustible and non-combustible materials to our daily use. Are my job days numbered or are the US auto industry days numbered is a 24B$ question under debate nowadays. Will the US auto producers introduce more environment friendly autos. This downfall will take an upstream by the mass opinion in the recent months. Fingers crossed for billions of future.
About the Author
Nexuss International is a Japanese based used and new car dealer to import cars from Japan and also selling Japanese auction cars to customers.
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